Sunday, 16 September 2018 20:23

Website SEO for your Business: What Your Site Needs

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SEO stands for search engine optimization. It is an organic process that helps to boost the ranking of your website on the search engine result page. This process is known as the best way to generate more business.

Nowadays people are more attached to technology as they search online for their every basic requirement. Therefore, it is very important to change yourself according to the changing marketing trend. SEO helps to display your website on the top of the result page that can be beneficial for your business. Many companies use SEO to promote their website, which is a great secret of their success.

Search Engine Optimization - SEO can provide a lot of benefits to your online business in several different ways like you can acquire sales leads, boost sales revenue, increase brand awareness, visitors alertness etc. Here are some of the benefits of choosing SEO for your business.

Increase Inbound Traffic

There are many ways to promote your brand but the most effective way is SEO. It helps to improve the ranking of your website that makes it easier for people to find you. It is the easiest way to get the maximum number of potential clients at a pocket-friendly price. SEO is much cost-effective than the other paid advertisements and helps you to get the genuine Leads.

It Last Longer Than A Paid Advertisement

Paid advertisements can be a great exposure for a business to get new leads. It is usually an expensive way that can drain out your money. On the other side, SEO is known as the cheapest way to promote your brand. It is the long-lasting process as it does not require daily marketing budget like paid advertisements. Many companies hire PR companies to handle their SEO.

Makes A Website User-Friendly

The first main aim of doing SEO for your website is to make it optimized. As if your website is not user-friendly then it can increase customer bounce rate and this can benefit your competitors. Search engine optimization makes your website optimized so, that every user can easily access it without any difficulty. This can help you to gain more customers.

SEO Traffic Is Genuine

It is the truth that SEO traffic is very much genuine. You will only get the enquiries if people are searching for your products and services. This helps you to get the genuine leads that can help your business to grow effectively. It is the most acceptable medium to promote your website at a dirt-cheap price.

SEO is known as the best way to grow your business. Many companies choose this medium to get more leads. It is a pocket-friendly process that does not going to burn a hole in your pocket. It is a bit technical process and that is why many companies hire digital marketing firms to Handel their SEO. You must try it as it can help you in many ways.

Click here to request your free SEO Analysis Report to find out the status of your website

search engine optimization paarl 1

Rеѕроnѕіvе wеb dеѕіgn rеfеrѕ tо a соmbіnаtіоn of tесhnіԛuеѕ whісh еnаblе tо ѕhrіnk оr еnlаrgе thе ѕіzе of a wеbѕіtе to a ѕіzе аррrорrіаtе fоr vіеwіng оn thе ѕсrееnѕ аvаіlаblе fоr various users. It means thаt whеn a person ореnѕ ѕіtе оn hіѕ ѕmаrtрhоnе, thе wеbѕіtе wіll соvеr thе screen оf that ѕmаrtрhоnе, аnd thе same rеmаіnѕ truе fоr ѕоmе оthеr реrѕоn opening thе ѕіtе оn a lарtор.

This іѕ bесаuѕе thе ѕіtе іѕ able to ѕеnѕе the lіmіtаtіоnѕ оf thе ѕсrееn ѕіzе аnd аutоmаtісаllу аdjuѕtѕ tо a fоrmаt thаt аllоwѕ the vіеwеr tо соnvеnіеntlу ѕее іt оn hіѕ dеvісе. So, уоu wоn't hаvе tо lоаd a mаѕѕіvе wеbѕіtе аnd zооm іt іn оr оut tо lосаtе thе rеԛuіrеd соntеnt. Addіtіоnаllу, such a dеѕіgn fасіlіtаtеѕ nаvіgаtіоn bу іnсоrроrаtіng fеаturеѕ оf a tоuсh ѕсrееn.

A rеѕроnѕіvе website will аdарt іtѕеlf tо thе ѕіzе оf thе brоwѕеr bеіng uѕеd, аutоmаtісаllу! Thе рrеvіоuѕ аltеrnаtіvеѕ wеrе tо еіthеr hаvе уоur potential сuѕtоmеrѕ рut uр wіth thе zооm, scroll аnd ѕԛuіnt scenario оr hаvе аt least twо vеrѕіоnѕ оf уоur wеbѕіtе buіlt - оnе fоr standard ѕіzеd mоnіtоrѕ and аnоthеr fоr mоbіlе dеvісеѕ.

Ongоіng developments іn thіѕ fіеld affirm thаt thе mаjоr drіvеr tо уоu website іѕn't juѕt fаnсу dеѕіgn, but wоrthwhіlе, sensible hеlрful соntеnt. Rеѕроnѕіvе dеѕіgn tаkеѕ іntо соnѕіdеrаtіоn the соnѕtrаіntѕ of rеѕtrісtеd ѕіzе; it also fасіlіtаtеѕ ассеѕѕіng ѕіtеѕ, whіlе fоrсіng uѕ tо rесоnѕіdеr оur mеѕѕаgеѕ аnd оn-ѕіtе соntеnt, іn оrdеr tо make thеm mоrе uѕеr friendly fоr mobile devices.

Here are some benefits offered by responsive web designs:

  • Secures the future - Since responsive sites perform satisfactorily with numerous devices available in the present market, you can be sure that they won't go obsolete in the near future.
  • Faster and better user experience - Responsive web design means that the user can view it on any available device, keeping things simple and life easy.
  • Cost effective - The designing of responsive sites is slightly more time consuming, but they last longer, thus proving cost-effective. You need to manage, upgrade and provide support at one point.
  • Optimized for SEO - It is tough to handle separate sites for desktop and mobile and the results are not excellent. Google too suggests responsive sites to overcome these difficulties.
  • Improved rate of conversion - The users' experience is great, irrespective of the platform used by them for viewing any site. That surely improves the chances of their patronizing your business.

Businesses must realize that responsive web design is no more a luxury, but a necessity. Your ability to enhance the consumers' experience, irrespective of the type of device used by them, allows you to expand the reach of your business, and considerably improves your chances of attractive perspective clients. whether you are a webmaster of a developer, you cannot afford to ignore the huge and growing number of mobile device users that are visiting your sites.

How to get your company on Page 1 of Search (for the right keywords!)

1. A Superfast Website

I’ve placed this at no1 because there is no way around it. You need a fast website to rank high in Google/Yahoo. Many designers are brilliant at designing but lack the technical know-how on how to build a fast, efficient website. Just making a website look good is not enough anymore. It has to load quick, with few server requests and a homepage that loads fast.

2. Mobile Responsive

You probably heard this before but it really can’t be ignored anymore. Your business needs a website that displays correctly on mobiles and other handheld devices. It will affect your bounce rate and Google also won’t rank your website in search if it is not mobile ready.

3. If Possible, Insert Your Keyword in Your Url!

This one is huge. You must, if at all possible, have your keywords in your domain name( Like PaarlWebDesign.co.za for instance ) I can’t recommend it more strongly. This can help your page ranking quicker. Click here if you want to order your domain name

4. Optimized Images With the Correct Alt Text

Optimized images is a great way to get your site ranked easily in image search. Many users search this way, for instance for property websites or home organizing tips. An excellent way to get you high up in the results

5. Great Original Content

Write as much as you can in your own words. The search engine algorithm can “read” if an expert in their field has written an article. You are the expert in your business and no one knows it better than you. Get writing as soon as possible and decide on a realistic schedule for your blog or news section. Then get your local Web guy to upload it, optimized for SEO and ready to be found.

6. Unique Page Headers & Descriptions for Each Page for the Correct Keywords

Plugging your page full of keywords has long ago gone out of fashion and will probably get you penalized in search if you try to do it. But a good quality description will help your ranking and potential click rate as the menu description is often what a user sees right under your page header.

7. Get Quality Backlinks

There is no way around it. Good quality links with high page authority are a must and it takes time. In the past unscrupulous SEO Experts would flood a site with fake links but that will get you penalized very quickly these days. Build it slowly with the right type of links and you will soon see the results

8. Proper Internal Link Structure

Your internal links are important to Google and your customers. It shows the search engine what you deem important and it helps your customers find your product. Use the correct keywords in the internal links as well. Don’t just say “Click Here”

9. Add the Physical Location of Your Business if Possible

This will help your business appear in Google Maps and it makes it easier for potential customers to find your location. A win for everyone

10. Run an AdWords Campaign

Because ranking high takes time I always suggest to my clients that we run a small campaign until the organic ranking kicks in. It helps to get you at the top quickly and the business coming in. You are in charge of the budget so you control how much you spend.

Monday, 15 May 2017 09:19

Top Homepage Website Design Tips

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What does your company’s homepage say about you? Effective homepage design is one of the key starting points for all website design projects.

The top half of your website, above the fold, needs to be your bragging space. This is where you highlight your special product/service/information. This is your first chance to grab a visitor’s attention and hold it so make sure you choose carefully what to display here.

With the increase in mobile internet usage people are more likely to scroll next, rather than click on an object, so what comes next is also extremely important.

The next section should be a list of your services or products with a bit more info about each offering which then clicks through to the individual sections. Internal links also give Google a better indication of what you see as important and will therefor rank those pages higher.

The section below this should highlight your reputation either through testimonials or rewards etc that your company has received. This is where you show them how good you are through reviews from others.

Right at the bottom of the homepage, and every other page on your site, should be your contact details, address with Google Maps click through, email address. Make it really easy for clients to find you. Don’t make them work for the info.

You may want to add more sections to the above like latest news but be careful here. Anything you add here could add significant the loading time of your homepage which will influence your bounce rate(the rate at which people leave after landing). For instance, social media feeds ads significantly to this as it has to pull the data from the various social media platforms. It’s best to rather include a link to your Facebook or Instagram account.

Some important things to consider when designing your homepage

  • Is your brand image displayed throughout the design?
  • What are you selling?
  • What are your clients looking for?
  • What type of customers are you targeting?
  • Are you answering their questions effectively?
  • Is it displaying correctly on all devices?
  • Is it super-fast?
  • Can they easily contact you, get directions etc?

But the biggest question of all that most companies overlook is:

  • Are you solving their problem? This is the most important end goal for any homepage.

Contact us today to see how we can transform your homepage, website and digital footprint.

Tuesday, 25 April 2017 18:06

Is Your Website Mobile Responsive?

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In this super connected world it has become more important than ever for businesses to be seen online, in the right format that is. A badly built or designed website does the opposite of promoting you or your business online. Responsive design is a must for anyone serious about ranking near the top of the search results. Below are some interesting stats on current internet usage trends.

  • 61% of users are unlikely to comeback to a site they struggled with
  • 83% are looking for a effortless user experience on a range of devices
  • 57% won’t recommend your business if you have a poorly designed site
  • Over 80% of internet users also own a smartphone.
  • Google recently announced that they move mobile friendly websites to the top of the search results, pushing unresponsive websites even lower in the ranking.

Your site must render on mobile. It has to be super fast. And it has to be easy to use. There is no way around it.

Click here to see if your website is responsive

And here if to see your Google Page score

We practise what we preach. The current score for our own website can be seen below:

paarl web design seo optimized 

Build credibility today for your brand or company by upgrading your website and future proofing your business and helping you reach more customers in less time.

Contact us today and let’s get your business back at the top.

 

For assistance call us on:

Tel: 081 519 7865

Email: [email protected]

Location: Paarl, Western Cape