It’s іmроrtаnt fоr a buѕіnеѕѕ оwnеr tо рау сlоѕе аttеntіоn tо thе dо’ѕ аnd dоn’tѕ оf e-commerce wеbѕіtеѕ. Knоwіng whаt drives сuѕtоmеrѕ аwау is thе fіrѕt ѕtер іn сrеаtіng a checkout еxреrіеnсе that mаkеѕ сuѕtоmеrѕ hарру. A ѕаtіѕfіеd сuѕtоmеr tells thеіr frіеndѕ аnd fаmіlу, аnd thаt lеаdѕ to mоrе ѕаlеѕ аnd mоrе wоrd-оf-mоuth rесоmmеndаtіоnѕ.
SEO stands for search engine optimization. It is an organic process that helps to boost the ranking of your website on the search engine result page. This process is known as the best way to generate more business.
How to get your company on Page 1 of Search (for the right keywords!)
I’ve placed this at no1 because there is no way around it. You need a fast website to rank high in Google/Yahoo. Many designers are brilliant at designing but lack the technical know-how on how to build a fast, efficient website. Just making a website look good is not enough anymore. It has to load quick, with few server requests and a homepage that loads fast.
You probably heard this before but it really can’t be ignored anymore. Your business needs a website that displays correctly on mobiles and other handheld devices. It will affect your bounce rate and Google also won’t rank your website in search if it is not mobile ready.
This one is huge. You must, if at all possible, have your keywords in your domain name( Like PaarlWebDesign.co.za for instance ) I can’t recommend it more strongly. This can help your page ranking quicker. Click here if you want to order your domain name
Optimized images is a great way to get your site ranked easily in image search. Many users search this way, for instance for property websites or home organizing tips. An excellent way to get you high up in the results
Write as much as you can in your own words. The search engine algorithm can “read” if an expert in their field has written an article. You are the expert in your business and no one knows it better than you. Get writing as soon as possible and decide on a realistic schedule for your blog or news section. Then get your local Web guy to upload it, optimized for SEO and ready to be found.
Plugging your page full of keywords has long ago gone out of fashion and will probably get you penalized in search if you try to do it. But a good quality description will help your ranking and potential click rate as the menu description is often what a user sees right under your page header.
There is no way around it. Good quality links with high page authority are a must and it takes time. In the past unscrupulous SEO Experts would flood a site with fake links but that will get you penalized very quickly these days. Build it slowly with the right type of links and you will soon see the results
Your internal links are important to Google and your customers. It shows the search engine what you deem important and it helps your customers find your product. Use the correct keywords in the internal links as well. Don’t just say “Click Here”
This will help your business appear in Google Maps and it makes it easier for potential customers to find your location. A win for everyone
Because ranking high takes time I always suggest to my clients that we run a small campaign until the organic ranking kicks in. It helps to get you at the top quickly and the business coming in. You are in charge of the budget so you control how much you spend.