What does your company’s homepage say about you? Effective homepage design is one of the key starting points for all website design projects.
The top half of your website, above the fold, needs to be your bragging space. This is where you highlight your special product/service/information. This is your first chance to grab a visitor’s attention and hold it so make sure you choose carefully what to display here.
With the increase in mobile internet usage people are more likely to scroll next, rather than click on an object, so what comes next is also extremely important.
The next section should be a list of your services or products with a bit more info about each offering which then clicks through to the individual sections. Internal links also give Google a better indication of what you see as important and will therefor rank those pages higher.
The section below this should highlight your reputation either through testimonials or rewards etc that your company has received. This is where you show them how good you are through reviews from others.
Right at the bottom of the homepage, and every other page on your site, should be your contact details, address with Google Maps click through, email address. Make it really easy for clients to find you. Don’t make them work for the info.
You may want to add more sections to the above like latest news but be careful here. Anything you add here could add significant the loading time of your homepage which will influence your bounce rate(the rate at which people leave after landing). For instance, social media feeds ads significantly to this as it has to pull the data from the various social media platforms. It’s best to rather include a link to your Facebook or Instagram account.
Some important things to consider when designing your homepage
But the biggest question of all that most companies overlook is:
Contact us today to see how we can transform your homepage, website and digital footprint.
In this super connected world it has become more important than ever for businesses to be seen online, in the right format that is. A badly built or designed website does the opposite of promoting you or your business online. Responsive design is a must for anyone serious about ranking near the top of the search results. Below are some interesting stats on current internet usage trends.
Your site must render on mobile. It has to be super fast. And it has to be easy to use. There is no way around it.
We practise what we preach. The current score for our own website can be seen below:
Build credibility today for your brand or company by upgrading your website and future proofing your business and helping you reach more customers in less time.