Rеѕроnѕіvе wеb dеѕіgn rеfеrѕ tо a соmbіnаtіоn of tесhnіԛuеѕ whісh еnаblе tо ѕhrіnk оr еnlаrgе thе ѕіzе of a wеbѕіtе to a ѕіzе аррrорrіаtе fоr vіеwіng оn thе ѕсrееnѕ аvаіlаblе fоr various users. It means thаt whеn a person ореnѕ ѕіtе оn hіѕ ѕmаrtрhоnе, thе wеbѕіtе wіll соvеr thе screen оf that ѕmаrtрhоnе, аnd thе same rеmаіnѕ truе fоr ѕоmе оthеr реrѕоn opening thе ѕіtе оn a lарtор.

This іѕ bесаuѕе thе ѕіtе іѕ able to ѕеnѕе the lіmіtаtіоnѕ оf thе ѕсrееn ѕіzе аnd аutоmаtісаllу аdjuѕtѕ tо a fоrmаt thаt аllоwѕ the vіеwеr tо соnvеnіеntlу ѕее іt оn hіѕ dеvісе. So, уоu wоn't hаvе tо lоаd a mаѕѕіvе wеbѕіtе аnd zооm іt іn оr оut tо lосаtе thе rеԛuіrеd соntеnt. Addіtіоnаllу, such a dеѕіgn fасіlіtаtеѕ nаvіgаtіоn bу іnсоrроrаtіng fеаturеѕ оf a tоuсh ѕсrееn.

A rеѕроnѕіvе website will аdарt іtѕеlf tо thе ѕіzе оf thе brоwѕеr bеіng uѕеd, аutоmаtісаllу! Thе рrеvіоuѕ аltеrnаtіvеѕ wеrе tо еіthеr hаvе уоur potential сuѕtоmеrѕ рut uр wіth thе zооm, scroll аnd ѕԛuіnt scenario оr hаvе аt least twо vеrѕіоnѕ оf уоur wеbѕіtе buіlt - оnе fоr standard ѕіzеd mоnіtоrѕ and аnоthеr fоr mоbіlе dеvісеѕ.

Ongоіng developments іn thіѕ fіеld affirm thаt thе mаjоr drіvеr tо уоu website іѕn't juѕt fаnсу dеѕіgn, but wоrthwhіlе, sensible hеlрful соntеnt. Rеѕроnѕіvе dеѕіgn tаkеѕ іntо соnѕіdеrаtіоn the соnѕtrаіntѕ of rеѕtrісtеd ѕіzе; it also fасіlіtаtеѕ ассеѕѕіng ѕіtеѕ, whіlе fоrсіng uѕ tо rесоnѕіdеr оur mеѕѕаgеѕ аnd оn-ѕіtе соntеnt, іn оrdеr tо make thеm mоrе uѕеr friendly fоr mobile devices.

Here are some benefits offered by responsive web designs:

  • Secures the future - Since responsive sites perform satisfactorily with numerous devices available in the present market, you can be sure that they won't go obsolete in the near future.
  • Faster and better user experience - Responsive web design means that the user can view it on any available device, keeping things simple and life easy.
  • Cost effective - The designing of responsive sites is slightly more time consuming, but they last longer, thus proving cost-effective. You need to manage, upgrade and provide support at one point.
  • Optimized for SEO - It is tough to handle separate sites for desktop and mobile and the results are not excellent. Google too suggests responsive sites to overcome these difficulties.
  • Improved rate of conversion - The users' experience is great, irrespective of the platform used by them for viewing any site. That surely improves the chances of their patronizing your business.

Businesses must realize that responsive web design is no more a luxury, but a necessity. Your ability to enhance the consumers' experience, irrespective of the type of device used by them, allows you to expand the reach of your business, and considerably improves your chances of attractive perspective clients. whether you are a webmaster of a developer, you cannot afford to ignore the huge and growing number of mobile device users that are visiting your sites.

Published in Website Design
Monday, 15 May 2017 09:19

Top Homepage Website Design Tips

What does your company’s homepage say about you? Effective homepage design is one of the key starting points for all website design projects.

The top half of your website, above the fold, needs to be your bragging space. This is where you highlight your special product/service/information. This is your first chance to grab a visitor’s attention and hold it so make sure you choose carefully what to display here.

With the increase in mobile internet usage people are more likely to scroll next, rather than click on an object, so what comes next is also extremely important.

The next section should be a list of your services or products with a bit more info about each offering which then clicks through to the individual sections. Internal links also give Google a better indication of what you see as important and will therefor rank those pages higher.

The section below this should highlight your reputation either through testimonials or rewards etc that your company has received. This is where you show them how good you are through reviews from others.

Right at the bottom of the homepage, and every other page on your site, should be your contact details, address with Google Maps click through, email address. Make it really easy for clients to find you. Don’t make them work for the info.

You may want to add more sections to the above like latest news but be careful here. Anything you add here could add significant the loading time of your homepage which will influence your bounce rate(the rate at which people leave after landing). For instance, social media feeds ads significantly to this as it has to pull the data from the various social media platforms. It’s best to rather include a link to your Facebook or Instagram account.

Some important things to consider when designing your homepage

  • Is your brand image displayed throughout the design?
  • What are you selling?
  • What are your clients looking for?
  • What type of customers are you targeting?
  • Are you answering their questions effectively?
  • Is it displaying correctly on all devices?
  • Is it super-fast?
  • Can they easily contact you, get directions etc?

But the biggest question of all that most companies overlook is:

  • Are you solving their problem? This is the most important end goal for any homepage.

Contact us today to see how we can transform your homepage, website and digital footprint.

Published in Website Design
Tuesday, 25 April 2017 18:06

Is Your Website Mobile Responsive?

In this super connected world it has become more important than ever for businesses to be seen online, in the right format that is. A badly built or designed website does the opposite of promoting you or your business online. Responsive design is a must for anyone serious about ranking near the top of the search results. Below are some interesting stats on current internet usage trends.

  • 61% of users are unlikely to comeback to a site they struggled with
  • 83% are looking for a effortless user experience on a range of devices
  • 57% won’t recommend your business if you have a poorly designed site
  • Over 80% of internet users also own a smartphone.
  • Google recently announced that they move mobile friendly websites to the top of the search results, pushing unresponsive websites even lower in the ranking.

Your site must render on mobile. It has to be super fast. And it has to be easy to use. There is no way around it.

Click here to see if your website is responsive

And here if to see your Google Page score

We practise what we preach. The current score for our own website can be seen below:

paarl web design seo optimized 

Build credibility today for your brand or company by upgrading your website and future proofing your business and helping you reach more customers in less time.

Contact us today and let’s get your business back at the top.

Published in Website Design

 

For assistance call us on:

Tel: 081 519 7865

Email: [email protected]

Location: Paarl, Western Cape