Subscribe to Newsletter

For the latest news, tips and specials

The Importance of Newsletters in Business and Why All Businesses Need It

Written by

63% of marketers consider generating traffic and leads and measuring ROI as some of their biggest challenges.

So what’s the problem?

Before the 21st century, business was fairly straightforward: if you had the budget, you invested in some advertising space. But in an age of saturated markets, limited funds, fly-by-night marketing trends, and millennials who would rather sit in their pj’s and hunt for bargains online, things have gotten a lot more challenging.

If you want to survive, you need to do more than just provide a good service or product

Simply put: with marketers no longer in the driver’s seat and with consumers calling the shots - marketing is no longer just about selling. Marketing is all about how you sell. To thrive and survive, you need to ensure you’re meeting the needs of your target market or get left behind.

Less about transactions and increasingly about the consumer relationship - marketing has become more customer-centric than ever before. You can invest in a fancy, informative website, a blog with SEO, and even print media advertising, but if you’re not constantly making an effort to connect with your target market—reminding them that you exist and that you care—you’re basically handing sales over to your competitors!

Marketing is all about who shouts the loudest, and if you’re struggling to keep your head above water, it’s time to be innovative. You could choose to “WOW” your audience the digital route or you could stick to the traditional method of print - but are these methods enough to attract traffic and will they fall within your marketing budget? Probably not!

Now… if you had a weekly or monthly newsletter, you can, not only overcome the above problems, but you can reap the rewards of many other invaluable marketing benefits.

Your competitors are using newsletters to grow. They are growing. Are you?

83% of marketers use newsletters as a marketing tool!

As one of the oldest forms of marketing, used by many successful businesses, newsletters are a cost-effective solution that gives you the power to reach customers in a place people visit every day—their Inbox.

Newsletters are a slick, efficient way to connect with customers

One in five consumers read every newsletter they receive just to see if something’s on offer!

You only need one sale to make a lifelong loyal connection—but you have to put in the effort. Your customers want a connection with you. They want to know you care about their needs and sending a newsletter regularly offers you a way of communicating with them, cross-selling other related products and adding value through promotions, trends, tips, and news they actually want to read. By constantly sharing relevant content, you’ll be able to stay top-of-mind and build credibility. An email newsletter increases your exposure and might just lead to that next big sale!

Newsletters guarantee a wider reach

83% of consumers say email is one of their preferred methods of brand communication!

Newsletters are one of the most popular forms of communication, and by sending marketing materials to an email address, you’re almost guaranteed that your audience will read it. Plus, with nearly two-thirds of all emails opened on a mobile device, newsletters are one of the best tools you can use to take advantage of the growing popularity of mobile technology. And you can also share your newsletters on your social media platforms!

Newsletters drive traffic to your website

75% of internet users make use only on the first page of Google result!

Your newsletter will most definitely include links back to your website, improving your search engine presence. Search engine optimization involves making your website visible on Google and the other search engines so that potentials can find you when looking for a product or service you offer. With 40,000 searches every second and with 3.5 billion searches each day - there are millions of opportunities for someone to find your business on search engines through the links in your newsletter!

Newsletters are inexpensive and offer a staggering ROI

75% of marketers say newsletters offer an “excellent” ROI!

One of the most obvious benefits of newsletters is its lower cost compared to mainstream marketing channels. Newsletters are almost 40 times better at winning over new customers than Facebook and Twitter, with the only investment being time spent on the newsletter design.

Creating a newsletter is easier than you think

Like all facets of your business, time is money. Luckily, there are many software alternatives to MailChimp that can design a newsletter in advance and send it out automatically. Not only do these newsletter management apps provide great looking templates, but you can even customise it to your readers. It also lets you keep track of which newsletters are generating the most opens and clicks. Simple to follow, a newsletter app can show how your newsletter is performing—and what still needs improvement. These insights help you market smarter and also gives you the benefit of better understanding the needs of your target market, increasing traffic and boosting sales.

Whether you’re peddling products, services or information—you can’t afford to ignore a tool as valuable as newsletters. A reliable newsletter program with loyal followers is an essential marketing asset for any business.

  • It nurtures and generates better leads
  • It saves you time and money
  • It tweaks your strategies to maximize results
  • It’s easy to use—even for people who are not tech-savvy
  • It makes pre-scheduling social media posts easier and more effective

Start Your Success Story with Paarl Web Design

Bringing brands to life, we offer a marketing opportunity for businesses looking to expand or for small startups just getting started. Pairing strategic marketing tools with intelligent design solutions to help brands stand out and increase traffic - not only will we help you learn the tools you need to survive in today’s competitive world, but we will help with your newsletters. So don’t hesitate, get in touch today!

For the latest news, tips and specials

 

Recommended Newsletter Options

Top Newsletter/ Email Marketing Service:

SmartrMail

SmartrMail is the easiest way to send your customers the products they’re most likely to buy.

  • Automated product recommendation emails: Email personalized, curated product recommendations. Automatically.
  • Quicker email newsletters: Build beautiful product emails in under 30 seconds.
  • Smart abandoned cart emails: Automatic abandoned cart emails. Convert customers without trying.

Click here for a 15 Day Free Trail


ConvertKit

Get the automations and email marketing tools you need to grow your blog and business.

  • Grow your audience to grow your income
  • Understand your audience through tags and segments
  • Increase conversions with automated emails that feel personal

Click here to Register for a Free Trail


GetResponse

A suite of email marketing tools designed to deliver tailor-made offers to your subscribers when they’re most active. Build an effective email marketing strategy in a few simple steps.

  • Create irresistible content
  • Use dynamic content to make sure you deliver only the most relevant, highly-personalised emails to your audience.
  • Automate with autoresponders
  • Segment and target your subscriber lists

Try 30 Day for Free, no Credit Card Required


SendinBlue

SendinBlue empowers businesses to build and grow relationships through marketing campaigns, transactional messaging and marketing automation.

  • Create clean and professional newsletters
  • Build and target your audience
  • Automate your marketing communications
  • Send up to 300 emails/day for free.

Click here to Sign Up for Free


MoonMail

Send Better Email Campaigns. Turn subscribers into Customers. Without almost spending a penny.

  • 2 Click Process to Start Sending Email Campaigns
  • Avoid the Spam folder
  • Email Campaigns Hit your Subscribers Inbox. Full Stop.
  • Pay less. The Most Affordable Email Campaigns

Click here to sign up for a free account


Easy Send

Practice and Measure Best Email Marketing Activities. EasySendy Dashboard has an overall application detail, which includes email campaigns, email lists, segments and details about email templates. It also shows recent activities by the email subscribers.

Create Lists with Searchable Custom Fields. Import your customer emails along with custom fields, apart from name and email, you can define custom fields with tags of your choice. Not only this, all the custom fields are easily searchable from email list management dashboard.

Design Email Template with Drag and Drop Editor
EasySendy Pro offer easy to use drag and drop email template editor to create email templates. These email templates are compatible on multiple devices and email clients.

Click here to register a free trail

 

Last modified on Wednesday, 07 August 2019 08:19

For assistance call us on:

Tel: 074 654 3724

Email: [email protected]

Location: Paarl, Western Cape

Subscribe to Our Newsletter